As a vacation rental owner, finding ways to stand out in a competitive market is essential to your property’s success. With so many renters considering pets as part of the family, offering a pet-friendly space can be a great way to attract more guests. But is the financial reward worth any potential downsides? Will making your rental pet-friendly actually lead to more bookings? Our local property management experts are taking a closer look.
Why are pet-friendly rentals in demand?
In recent years, the vacation rental industry has seen a rise in four-legged guests, and given the data, that’s no surprise. More than 70% of U.S. households now own a pet according to the American Pet Products Association (APPA), and many families see their furry companions as part of the family. This makes pet-friendly accommodations a priority in their vacation planning.
Not all vacation rentals allow pets, so offering a pet-friendly space can make your rental stand out in this niche market. As an added bonus, travelers with pets are often willing to pay a premium for the convenience of bringing their pets along, which can translate into higher rental rates.
Can going pet-friendly increase your bookings?
Yes, making your rental pet-friendly can absolutely increase your bookings—but it depends on your location and target audience. Factors to consider include:
Target Market
If your vacation rental is located in an area popular with families or outdoor enthusiasts, allowing pets could boost your appeal. For example, coastal areas like Charleston, South Carolina, are known for being pet-friendly destinations with plenty of outdoor activities that cater to both people and their pets.
Availability of Pet-Friendly Competitors
If there are limited pet-friendly options in your market, you can immediately stand out by offering this amenity. Pet owners are often limited in their choices, and when they find a property that suits their needs, they’re more likely to book quickly.
Higher Occupancy Rates
Data shows that vacation rentals that are pet-friendly tend to have higher occupancy rates. By opening your property to a wider audience, especially one that may be underserved in your market, you’re more likely to see an increase in bookings throughout the year.
How to Make Your Property Pet-Friendly
If you’re considering this change, here are a few simple steps to make your rental pet-friendly while protecting your property and ensuring a positive experience for all guests:
- Set Clear Pet Policies: Outline the number of pets allowed, acceptable pet sizes and any restrictions on breeds.
- Charge a Pet Fee: Offset potential wear and tear by charging a pet fee. Many travelers expect this and are willing to pay for the convenience.
- Pet-Proof Your Space: Consider installing durable flooring and using washable slipcovers or furniture that’s easy to clean. Provide pet-friendly amenities like food bowls, a pet bed or even a secure outdoor space.
- Market It: Once your rental is pet-friendly, make sure you highlight this in your property listings. Mention it in the title and showcase any pet-friendly features, such as a fenced yard or nearby dog parks.
Potential Drawbacks to Consider
While making your rental pet-friendly can boost bookings, it’s important to weigh potential drawbacks:
- Wear and Tear: Pets can lead to more maintenance, from pet hair to accidents. However, you can mitigate this with pet-proofing and charging a reasonable pet fee to cover cleaning costs.
- Allergies: Some guests may have allergies to pets, so it’s crucial to be upfront about your property’s pet-friendly status in your listing.
- Cleaning: After every stay, additional cleaning may be required to ensure the property is free from pet odors or hair.
Sweetgrass Properties helps mitigate these drawbacks to ensure your property and preferences are respected. You can read our full “Sweetgrass Vacation Rentals Pet Policies” here.
Is it worth it?
For most property owners, the answer is yes—allowing pets can significantly increase your bookings, especially if you’re in a pet-friendly market. The additional revenue from higher occupancy rates and pet fees often outweighs the cost of extra cleaning or potential wear and tear. By taking steps to pet-proof your rental and clearly setting expectations with guests, you can enjoy the benefits of increased bookings without compromising your property’s quality.
Create a getaway fit for the entire family!
Your vacation rental can become a family favorite. Sweetgrass Properties is ready to help you market and manage your home in Kiawah Island, Seabrook Island, Isle of Palms and the Wild Dunes community. Contact our local team of vacation experts for more information on how Sweetgrass Properties supports South Carolina coastal vacation property owners.